and the IAB Tech Lab partner to establish a standard of trust across the mobile advertising landscape

April 7, 2022

April 7, San Francisco, 2022:, the first unified data ai company and IAB Tech Lab, the global digital advertising technical standards-setting body, today announced a partnership to improve transparency and prevent fraud in the digital advertising industry. This partnership provides the digital advertising industry with a list of Authorized Digital Sellers for Apps  (app-ads.txt ) and made available today as part of IAB Tech Lab’s Transparency Center initiative. 


Counterfeit publisher inventory is a major problem across advertising. IAB Tech Lab and are taking a proactive role in making authorized seller listings more easily accessible for mobile apps. has built an integration with IAB Tech Lab to share its data on app store listings to expand the coverage of app-ads.txt data available within the Tech Lab’s Transparency Center. Advertisers will see wider coverage of app-ads.txt data from both Google Play and Apple’s App Store. 


“We are excited to work with the IAB Tech Lab to establish a standard of trust across the mobile advertising landscape. sets the example for transparency and trust in the alternative data space and this partnership is a testament to that commitment.” Ketaki Rao, Chief Product Officer, 


“This integration with has enabled us to expand our coverage of app-ads.txt data in the ‘Authorized Sellers for Apps’ list, that is made available to the industry through the Transparency Center. We are thrilled to partner with, and look forward to bringing more transparency to the Mobile in-app space through this partnership.” Shailley Singh SVP Product, IAB Tech Lab.


About has clearly established the mobile standard and now becomes the unified data standard. As the trusted source for the digital economy, our mission is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.


About IAB Technology Laboratory

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at

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