App Annie Launches Game IQ - A Custom-Fit Industry Classification Product

September 1, 2020

San Francisco - September 1, 2020 - App Annie, the leading mobile data and analytics company, today announced the availability of Game IQ. This vertically tailored analytics product for Gaming provides insight into dimensions such as class, genre, subgenre and tags.

Game IQ Taxonomy: Games can now be analyzed by broad category class (tuning), genre, subgenre, and tags (modifiers) such as IP, art style, settings, monetization mechanic, and more.


In the past, mobile gaming has been obstructed from analysis at the category level and aggregating this data often involved time consuming manual processes: 

  • Categories are not up-to-date and every company has its own view on taxonomy which makes it difficult to benchmark 
  • App stores don't provide granular game categories and lack actionability
  • Lack of in-game features data point to analyze success metrics

Game IQ changes everything. Our product leverages data science to create custom views and maintain a taxonomy to automate game categorization at scale. 

Developed in collaboration with thought leaders, Game IQ delivers a visual framework to dissect tens of thousands of apps providing answers to questions such as: 

  • Market size: What are the market opportunities under the different granular categories 
  • Class: Is the game tuned for Core, Casual, or Casino players?
  • Genre: Which genre fits the gameplay?
  • Subgenre: What is the core loop of the game?
  • Tags: What are the independent app characteristics such as IP, art style, monetization mechanic or gameplay features?

Game developers will benefit from prebuilt classification(s) guiding product development, user acquisition, monetization, marketing and more.

“Gaming is the North Star for mobile. As we enter the next decade, the 2.0 opportunity for game publishers is to anatomize the competition at a surgical level,” says Theodore Krantz, Chief Executive Officer of App Annie. “Leveraging the precision of Game IQ, we will guide the industry with core, casual and casino genre insights.”

"Game IQ has been a fundamental piece of honing our investment and M&A strategy. The ability to aggregate a specific category and sub-genre allows our team to quickly get a view of market size, key players, downloads, and revenue information. As our evaluation intensifies, we can use the ‘shared users’ section to find out how a certain genre resonates with our existing player base. Game IQ is and was a big part of developing the long-term vision of our company.” - Joseph Byrne, Director, Business Development and Strategy, SciPlay

“Game IQ allows us to go deeper into different game genres, subgenres, and features to understand how they are evolving and we can validate our strategic opportunities and investments.” - Danny Moy, EVP, Corporate Development & Strategy, PLAYSTUDIOS

Already more than 28,000+ games are tagged and classified within Game IQ.

To learn more about Game IQ visit:


About App Annie

App Annie is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2020, App Annie launched App Annie Ascend, an advertising analytics solution, making it the first company in its space to offer a side-by-side view of market data and companies’ own data to support mission-critical business decisions. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 enterprise clients and 1 million registered users across all geographies and industries rely on App Annie to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.