App Annie Appoints New Chief Financial Officer and Chief Revenue Officer

August 26, 2015

Former Zynga and Kenshoo executives join leading mobile app intelligence platform amid rapid growth and international expansion

San Francisco — August 25, 2015 — App Annie, the largest mobile app intelligence platform, today announced the expansion of its executive team with the appointment of Mark Vranesh as Chief Financial Officer (CFO) and Ted Krantz as Chief Revenue Officer (CRO). Vranesh brings 25 years of financial leadership experience to App Annie, including executive positions in the digital and mobile gaming industries. Krantz has 25 years of senior-level experience leading high-growth sales organizations across the technology industry.

Vranesh will be responsible for overseeing App Annie’s finance and accounting teams globally and will be reporting to CEO and Co-Founder Bertrand Schmitt. Marshall Nu, who previously served as both App Annie’s Chief Operations Officer (COO) and CFO, will be focusing on the COO role, encompassing business and people operations. While at gaming developer giant Zynga for six years, Vranesh held positions as CFO and Chief Accounting Officer (CAO), and was also an App Annie customer. During this time, he was an integral part in scaling the company from startup through IPO, bringing on more than one billion customers and driving revenues in excess of $1 billion. Vranesh also occupied financial leadership roles at computer security company Fortinet and cloud-based software provider

Krantz will be responsible for leading overall revenue generation, including sales strategy, sales operations, sales enablement and the global sales team. He will maintain and grow new revenue streams across key vertical markets and customer segments, including gaming, entertainment, finance and retail. He will also be reporting to Schmitt. Most recently, Krantz served as CRO for global marketing software provider Kenshoo, where he led global sales and customer operations for three years amid tremendous global expansion. Prior to Kenshoo, Krantz held senior-level sales positions at SAP and PeopleSoft.

“Mark’s financial expertise and experience in the mobile app and B2B SaaS industries make him an ideal fit,” said Schmitt. “He and Ted have proven track records of leading high-growth startups to maturity while building reliable financial and revenue infrastructure, and we are confident that together they will be instrumental in establishing a strong foundation for App Annie’s next stage of growth.”

“As a former App Annie customer, I have an invaluable perspective on how critical its business impact is for app entrepreneurs,” said Vranesh. “I look forward to helping App Annie scale while further cementing its position as the definitive mobile app intelligence platform worldwide.”

"App Annie is already the platinum standard for mobile app intelligence, and now there is a huge opportunity to further grow new revenue streams," said Krantz. "Nurturing App Annie's app publisher community, expanding into new market segments, and cultivating a truly customer-centric culture are my top priorities in this new role."

Both join App Annie amid continued rapid financial, business and customer growth. In the last 12 months the company has seen exceptional success, including:

  • More than doubling its ARR (annual recurring revenue).
  • Increasing headcount by more than 60 percent to 400 employees in 12 offices around the world.
  • Growing momentum in new verticals and diversification of its customer base with clients including Dropbox, Target, and Universal Studios.

About App Annie

App Annie is the largest mobile app intelligence platform, providing developers and publishers with a 360-degree view of what they need to know to build, market and invest in their apps. App Annie is used by more than 800,000 apps to track their performance, and over 400,000 mobile app professionals — including 94 percent of the top 100 publishers — rely on App Annie to inform their business decisions, including Electronic Arts, Google, LinkedIn, LINE, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow Jones. App Annie is a privately held company headquartered in San Francisco with 12 global offices in cities including Amsterdam, Beijing, London, New York, Seoul, Tokyo and Vancouver. The company has raised $94 million in funding from e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. For more information, please visit: or follow @AppAnnie on Twitter.